Advertising theory and practice (Record no. 1273)

MARC details
000 -LEADER
fixed length control field 00357nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240112s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CHU-A4
Item number 659.1
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Chunawalla, S A, et al.
245 #0 - TITLE STATEMENT
Title Advertising theory and practice
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Bombay
Name of publisher Himalaya Publishing House
Year of publication 1996
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Mar Ivanios College Library Mar Ivanios College Library Mass Communication 22/05/2002 659.1 CHU-A4 52382 Books
    Mar Ivanios College Library Mar Ivanios College Library Mass Communication 28/05/2002 659.1 CHU-A4 51206 Books