Marketing management: Analysis, planning and control (Record no. 29219)

MARC details
000 -LEADER
fixed length control field 00360nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240112s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number KOT-M
Item number 658.8
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Marketing management: Analysis, planning and control
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Prentice-Hall of India Pvt. Ltd.
Year of publication 1970
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Mar Ivanios College Library Mar Ivanios College Library Economics 22/01/2002 658.8 KOT-M 23667 Books