Marketing: Environment, concepts and cases (Record no. 29251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00360nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240112s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MEH-M |
| Item number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mehta, Subhash C |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing: Environment, concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | TATA McGraw-Hill Publishing Company Ltd. |
| Year of publication | 1980 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Mar Ivanios College Library | Mar Ivanios College Library | Commerce | 25/01/2002 | 658.8 MEH-M | 41870 | Books | ||
| Mar Ivanios College Library | Mar Ivanios College Library | Commerce | 25/01/2002 | 658.8 MEH-M | 41871 | Books |