Planning for power advertising: A user's manual for students and practioners (Record no. 36881)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240112s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HAL-P |
| Item number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Halve, Anand Bhaskar |
| 245 #0 - TITLE STATEMENT | |
| Title | Planning for power advertising: A user's manual for students and practioners |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Response books |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 260 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Mar Ivanios College Library | Mar Ivanios College Library | Mass Communication | 15/01/2007 | 395.00 | 659.1 HAL-P | 57377 | Books |