Principles of marketing (Record no. 38911)

MARC details
000 -LEADER
fixed length control field 00352nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240112s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number KOT-P17
Item number 658.8
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip; Armstrong, Gary
245 #0 - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 17
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Pearson
Year of publication 2019
300 ## - PHYSICAL DESCRIPTION
Number of Pages 699
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
    Mar Ivanios College Library Mar Ivanios College Library 13/10/2021 919.00 658.8 KOT-P17 70061 Books