Basic marketing: A managerial approach (Record no. 4121)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240112s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MCC-B9 |
| Item number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mccarthy, Jerome E; Perreault, William D |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic marketing: A managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Illinois |
| Name of publisher | Richard D Irwin Inc. |
| Year of publication | 1960 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Mar Ivanios College Library | Mar Ivanios College Library | Commerce | 24/01/2002 | 658.8 MCC-B9 | 45130 | Books |