Retail marketing in the modern age (Record no. 55727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250811191334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250811s2016 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PRA-R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prashant, Chaudhary |
| 245 ## - TITLE STATEMENT | |
| Title | Retail marketing in the modern age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Publication India Pvt. Ltd, New Delhi |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 419p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mar Ivanios College Library | Mar Ivanios College Library | 06/11/2024 | 550.00 | 658.8 PRA-R | 71841 | 11/08/2025 | 11/08/2025 | Books |