TY  - BOOK
AU  - Schiffman, Leon G; Kanuk, Leslie Lazar
TI  - Consumer behaviour
U1  - SCH-C8 
PY  - 2004///
CY  -  New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Commercial policy; Consumerism; Trade
ER  -