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21.
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craft of the copywriting by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response books 2011
Availability: Items available for loan: Mar Ivanios College Library (1)Call number: 659.1 JUN-C.

22.
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Economics of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Robert Hale Ltd. 1946
Availability: Items available for loan: Mar Ivanios College Library (1)Call number: 659.1 BIS-E.

23.
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Foundations of advertising: Theory and practice by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Allahabad Himalaya Publishing House 1997
Availability: Items available for loan: Mar Ivanios College Library (3)Call number: 659.1 CHU-F4, ...

24.
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How to produce effective TV commercials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Publishing Group 1989
Availability: Items available for loan: Mar Ivanios College Library (1)Call number: 659.1 WHI-H.

25.
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Kleppner's advertising procedure by Series: Prentice Hall series in marketing
Edition: 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall of India Pvt. Ltd. 1995
Availability: Not available: Mar Ivanios College Library: Added to bundle (1).

26.
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Planning for power advertising: A user's manual for students and practioners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response books 2005
Availability: Items available for loan: Mar Ivanios College Library (1)Call number: 659.1 HAL-P.

27.
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Study of advertising agencies in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Adhyayan publishers and distributors 2004
Availability: Items available for loan: Mar Ivanios College Library (1)Call number: 659.1 BUR-S.

28.
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Successful marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico publishig house 2011
Availability: Items available for loan: Mar Ivanios College Library (1)Call number: 659.1 PAU-S.

29.
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UN Common Sense Of Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response books 2010
Availability: Items available for loan: Mar Ivanios College Library (1)Call number: 659.1 TIW-U.