000 00360nam a2200133Ia 4500
008 240112s9999 xx 000 0 und d
082 _a659.1
_bR
100 _aDunn, Watson S; Barban, Arnold M
245 0 _aAdvertising: Its role in modern marketing
250 _a4
260 _a Illinois
_bDryden Press
_c1978
650 _aAdvertising management
942 _cBK
999 _c1275
_d1275