000 00325nam a2200121Ia 4500
008 240112s9999 xx 000 0 und d
082 _aCRA-M
_b658.8
100 _aCravens, David W, et al.
245 0 _aMarketing management
260 _a Illinois
_bRichard D Irwin Inc.
_c1988
650 _aMarketing management
942 _cBK
999 _c29201
_d29201